Airwaves
Airwaves
Airwaves
To celebrate the 25th anniversary of Iceland Airwaves, something truly special was, of course, needed. The promotional material had to reflect the festival itself: diverse and unexpected.
It had to be like the music: deep, colorful, constantly creating new dimensions and exciting connections.
Most importantly, it had to move those who experienced it, just like music does.
The starting point was Music is infinite. The result was a surreal world that continuously deepened and unfolded. Characters, shapes, and symbols formed countless references to pop culture and music history, with each image telling its own story within a larger whole.
The material was adapted across numerous platforms, including interactive content for displays and even silk-screen printed materials.
In this way, we celebrated the excitement, joy, and freedom that define this grand music festival.
Client: Icelandair
Date: 2024
To celebrate the 25th anniversary of Iceland Airwaves, something truly special was, of course, needed. The promotional material had to reflect the festival itself: diverse and unexpected.
It had to be like the music: deep, colorful, constantly creating new dimensions and exciting connections.
Most importantly, it had to move those who experienced it, just like music does.
The starting point was Music is infinite. The result was a surreal world that continuously deepened and unfolded. Characters, shapes, and symbols formed countless references to pop culture and music history, with each image telling its own story within a larger whole.
The material was adapted across numerous platforms, including interactive content for displays and even silk-screen printed materials.
In this way, we celebrated the excitement, joy, and freedom that define this grand music festival.
Client: Icelandair
Date: 2024
To celebrate the 25th anniversary of Iceland Airwaves, something truly special was, of course, needed. The promotional material had to reflect the festival itself: diverse and unexpected.
It had to be like the music: deep, colorful, constantly creating new dimensions and exciting connections.
Most importantly, it had to move those who experienced it, just like music does.
The starting point was Music is infinite. The result was a surreal world that continuously deepened and unfolded. Characters, shapes, and symbols formed countless references to pop culture and music history, with each image telling its own story within a larger whole.
The material was adapted across numerous platforms, including interactive content for displays and even silk-screen printed materials.
In this way, we celebrated the excitement, joy, and freedom that define this grand music festival.
Client: Icelandair
Date: 2024
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