As part of the rebranding project for Icelandair, I was tasked with developing a distinctive illustrative style that enhances the airline’s storytelling acros all platforms. This initiative was rooted in the desire to highlight Icelandair’s brand values and provide a fresh, engaging visual language that aligns with the airline’s modern identity.

The style is minimalistic, employing clean lines and simplified forms to maintain an understated yet elegant aesthetic. A refined version of Icelandair’s brand color palette was used, ensuring consistency while introducing a softer, more approachable tone. This carefully curated palette balances sophistication with warmth, creating a welcoming visual experience for the audience.

Client: Icelandair
Date: 2023

As part of the rebranding project for Icelandair, I was tasked with developing a distinctive illustrative style that enhances the airline’s storytelling acros all platforms. This initiative was rooted in the desire to highlight Icelandair’s brand values and provide a fresh, engaging visual language that aligns with the airline’s modern identity.

The style is minimalistic, employing clean lines and simplified forms to maintain an understated yet elegant aesthetic. A refined version of Icelandair’s brand color palette was used, ensuring consistency while introducing a softer, more approachable tone. This carefully curated palette balances sophistication with warmth, creating a welcoming visual experience for the audience.

Client: Icelandair
Date: 2023