The project was to draw attention to the "5 days of fun" held by Gló restaurant, as during that time all the bowls and dishes of the day were at a good price. The idea was to create footage where the texture was alive and tangible to emphasize both freshness in the raw material and personality of Gló.

The advertisement was almost entirely produced by hand; The ideas were sketched on paper for its further prototype. The letters and shapes were laser-cut out of slats, and hand painted. The number 5 was decorated with real broccoli and carrots. Finally, all shapes were hung up so that natural three-dimensional depth will show up when the image was finally taken.

Client: Gló
Agency: Hvíta húsið
Date: 2017

The project was to draw attention to the "5 days of fun" held by Gló restaurant, as during that time all the bowls and dishes of the day were at a good price. The idea was to create footage where the texture was alive and tangible to emphasize both freshness in the raw material and personality of Gló.

The advertisement was almost entirely produced by hand; The ideas were sketched on paper for its further prototype. The letters and shapes were laser-cut out of slats, and hand painted. The number 5 was decorated with real broccoli and carrots. Finally, all shapes were hung up so that natural three-dimensional depth will show up when the image was finally taken.

Client: Gló
Agency: Hvíta húsið
Date: 2017